Virtuo

Soyez au bon endroit avant même qu'il n'existe.

case

Art direction - Digital - Branding

Challenge for Virtuo

Virtuo is a newly launched company aiming to revolutionize the client experience in the field of interior architecture.
Their innovative virtual reality service allows designers to offer immersive, lifelike spaces to clients before construction even begins.

A logo representing the VR headset, creating a strong, corporate identity for Virtuo. Its sleek design reflects innovation and aligns with the company’s vision of transforming interior architecture through immersive digital experiences

Solution

I opted for unconventional colors, breaking away from the traditional 'Blue Techno' often seen in this industry. This dynamic color palette allows Virtuo to stand out visually while maintaining a modern and professional look. The logo integrates subtle graphic elements that hint at technology, with a sleek design that reflects Virtuo’s innovative spirit. All of this symbolizes their expertise in virtual reality while keeping the overall identity sophisticated and impactful.

Process

The design process focused on the subtle integration of technology into the logo, while maintaining a clean and modern design. The discreet addition of the VR headset in the "V" brings a creative touch and reinforces the symbolism of the
Virtuo
profession. The final visual identity allows the company to effectively position itself in a growing market.

Fonts

"I chose distinctive serif fonts with strong character for Virtuo's typography, making a deliberate choice for originality within the field. This font coexists with a clean sans-serif typeface for body text, creating a perfect balance between the modern and luxurious aspects of Virtuo. This thoughtful pairing ensures Virtuo stands apart from its well-established competitors, reinforcing its unique presence in the industry.