Théâtre Royal de Mons

Où la culture prend vie

case

UI-UX design - Campaign - Rebranding

The Royal Theatre of Mons is a cultural must in Belgium, offering a varied program ranging from theatre to concerts, including ballets. Despite its fame, its visual identity lacked strength to attract a wider audience and strengthen its image as a cultural reference.

Solution

I designed a modern visual identity that combines the "royal" elegance of the Theatre with a minimalist and contemporary design. The objective was to reposition the Royal Theatre of Mons as a cultural destination of choice in Wallonia, while enhancing the unique experience offered to each spectator.

Process

Based on our research and your personas, I developed a visually striking display campaign, an intuitive and modern web design, and a social media awareness campaign. These actions aim to increase the visibility of the Theatre and consolidate its position as a major player on the Belgian cultural scene.

Digital

For the proper development of the theatre, it is essential to have a presence on social media to engage with and maintain its target audience. We created posts on social media, keeping its new identity dynamic and impactful.