Apitrees

Vos experts en espaces arborés.

case

Strategy - Rebranding - Digital

Apitrees is a design firm specializing in tree heritage. Established in 2008, the firm was created to address emerging challenges in the management of tree heritage and sustainable green spaces. Whether public or private, Apitrees offers innovative solutions tailored to the evolving needs of arboriculture and landscape management.

Challenge

Natural, professional, and approachable, embodying Apitrees' dedication to tree heritage and sustainable green spaces. The design should strike a balance between creativity and clarity, avoiding an overly formal tone, to effectively communicate their expertise while remaining inviting and accessible to a broad audience. The name 'ApiTrees' highlights the vital interactions between the animal and plant worlds, symbolized by the bee (Apis mellifera mellifera) and the tree.

Solutions

I achieved the perfect balance between their corporate needs and their desire for a dynamic, approachable image by designing a minimalist yet impactful logo. This sleek design provides a strong professional foundation, complemented by a lively and playful overall identity. The combination creates a cohesive and engaging brand that stands out while maintaining its professionalism.